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A Mixed-Method Study of User Behavior and Usability on an Online Travel Agency.

Bing PanLixuan ZhangKevin Smith
Published in: J. Inf. Technol. Tour. (2011)
Keyphrases
  • user behavior
  • study proposes
  • website
  • expert systems
  • social network analysis
  • web mining
  • user experience
  • high efficiency