Recommendation for advertising messages on mobile devices.
Chih-Chun ChanYu-Chieh LinMing-Syan ChenPublished in: WWW (Companion Volume) (2014)
Keyphrases
- mobile devices
- collaborative filtering
- context aware
- mobile learning
- behavioral targeting
- recommender systems
- mobile phone
- smart phones
- mobile computing
- mobile applications
- online advertising
- recommendation systems
- user preferences
- mobile environments
- mobile technologies
- text messages
- m learning
- learning activities
- mobile users
- location aware
- wifi
- computing devices
- location based services
- personalized recommendation
- recommendation algorithms
- sponsored search
- desktop computers
- embedded devices
- display advertising
- mobile networks
- remote server
- customer preferences
- data mining