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Trust Me, I'm an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.
Lennart Hofeditz
Anika Nissen
Reinhard Schütte
Milad Mirbabaie
Published in:
ECIS (2022)
Keyphrases
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trust model
virtual teams
social capital
trust evaluation
user acceptance
collaborative filtering
trust management
individual level
perceived usefulness
social influence
virtual communities
augmented reality
virtual world
virtual environment
trust relationships
management system
internet shopping