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GIFT: Graph-guIded Feature Transfer for Cold-Start Video Click-Through Rate Prediction.
Yi Cao
Sihao Hu
Yu Gong
Zhao Li
Yazheng Yang
Qingwen Liu
Shouling Ji
Published in:
CIKM (2022)
Keyphrases
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cold start
recommender systems
prediction accuracy
data sparsity
multimedia
transfer learning
collaborative filtering
random walk
click through rate
text mining
user behavior
matrix factorization
search advertising