Characteristics Description of Potential User Segments on the E-Commerce Website oriented to Precision Marketing.
Tianyu ZhouLi LiPublished in: WHICEB (2017)
Keyphrases
- website
- click stream data
- internet users
- user interface
- end users
- relevance feedback
- web navigation
- short and long term
- high precision
- high level
- web pages
- long term
- potential customers
- web content
- data mining
- recommendation systems
- log files
- consumer behavior
- data mining technology
- user profiles
- user interaction
- web search
- collaborative filtering
- image retrieval
- user defined
- cross selling
- navigational behavior
- web logs
- user interests
- user feedback
- user satisfaction
- user model
- electronic commerce
- recommender systems
- information systems