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Click-Aware Structure Transfer with Sample Weight Assignment for Post-Click Conversion Rate Estimation.
Kai Ouyang
Wenhao Zheng
Chen Tang
Xuanji Xiao
Hai-Tao Zheng
Published in:
ECML/PKDD (5) (2023)
Keyphrases
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web search
search engine
user behavior
weight assignment
data sets
database
neural network
pattern recognition
parameter estimation
estimation accuracy
vertical search
information retrieval
estimation error
geometric structure
sponsored search
contextual advertising