Exploring Human Brands in Online Shopping: An Eye-Tracking Approach.
Seong Wook ChaeYoung Wook SeoKun Chang LeePublished in: ACIIDS (3) (2012)
Keyphrases
- eye tracking
- online shopping
- eye movements
- eye fixations
- eye tracking data
- human computer interaction
- customer satisfaction
- visual attention
- eye movement data
- scan path
- eye tracker
- service quality
- gaze estimation
- shopping behavior
- personal information
- head movements
- individual differences
- eye gaze
- head mounted
- usability studies
- eye tracking technology
- program comprehension
- visual search
- real time
- eye detection and tracking
- vision system