Research on the Innovation of Marketing Management Mode Under the Digital Transformation of Textile and Garment Enterprises.
Jiahua LiuZhenjian LiuYunbao XuPublished in: J. Inf. Knowl. Manag. (2024)
Keyphrases
- small and medium sized
- customer relationship management
- knowledge management
- decision making
- high tech
- management system
- technological innovation
- market competition
- management information systems
- competitive advantage
- enterprise systems
- information management
- coal mining
- open innovation
- process management
- virtual enterprise
- social media
- case study
- consumer behavior
- information systems
- commercial banks
- predictive modeling
- human body
- long term
- data mining
- digital technologies
- knowledge workers
- project management
- reverse logistics
- data management