The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness.
Maral JamalovaMilán György ConstantinovitsPublished in: Int. J. Enterp. Inf. Syst. (2021)
Keyphrases
- young adults
- behavioral intention
- online environment
- online learning environment
- perceived usefulness
- informal learning
- technology adoption
- social influence
- mobile devices
- social networking sites
- factors that affect
- technology acceptance
- factors influencing
- mobile applications
- learning analytics
- attitudes toward
- social network analysis