Login / Signup

How live streaming influences purchase intentions in social commerce: An IT affordance perspective.

Yuan SunXiang ShaoXiaotong LiYue GuoKun Nie
Published in: Electron. Commer. Res. Appl. (2019)
Keyphrases
  • live streaming
  • social commerce
  • peer to peer
  • business models
  • streaming video
  • electronic commerce
  • video quality
  • social web
  • limited bandwidth
  • databases
  • website
  • case study
  • behavior analysis