Word of Mouth Marketing through Online Social Networks.
Jinwei CaoTiffany KnottsJennifer Jie XuMichael ChauPublished in: AMCIS (2009)
Keyphrases
- online social networks
- viral marketing
- social media
- social networks
- social networking
- social relationships
- social relations
- network structure
- data mining
- customer relationship management
- website
- social networking sites
- online communities
- marketing strategies
- user activity
- social ties
- online social media
- online social networking
- social network analysis
- social graph
- malicious activities