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Social Product-Customization Systems: Peer Input, Conformity, and Consumers' Evaluation of Customized Products.
Tobias Schlager
Christian Hildebrand
Gerald Häubl
Nikolaus Franke
Andreas Herrmann
Published in:
J. Manag. Inf. Syst. (2018)
Keyphrases
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product information
consumer behavior
social networks
product catalogs
complex systems
life cycle
product design
peer to peer systems
social media
market share
pricing strategies
commercial products