The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?
Garry Wei-Han TanVoon-Hsien LeeJun-Jie HewKeng-Boon OoiLai-Wan WongPublished in: Telematics Informatics (2018)
Keyphrases
- social media
- mobile payment
- mobile services
- online marketing
- location aware
- mobile commerce
- tourism industry
- marketing campaigns
- mobile networks
- mobile environments
- mobile applications
- mobile devices
- context aware
- electronic commerce
- value added services
- web services
- communication technologies
- business opportunities
- mobile advertising
- computing environments
- mobile peer to peer
- viral marketing
- service providers
- mobile computing
- short messages
- set top box
- consumer behavior
- mobile technologies
- mobile phone
- web environment
- smart phones
- ubiquitous computing
- health monitoring systems
- information services
- social networks
- mobile users
- big data
- product information
- mobile internet
- business models
- online social networks
- long tail
- service discovery
- user interaction
- context aware services
- internet services
- wireless technologies
- mobile terminals
- user generated content
- service quality
- end users
- marketing strategies
- service oriented
- service management
- multimedia services
- social networking
- m learning