The role of perceived value on customer E-shopping intention using technology acceptance model, (TAM).
Ali HajihaMohammad Reza ShahriariNayereh VakilianPublished in: IEEM (2014)
Keyphrases
- technology acceptance model
- perceived usefulness
- empirically tested
- theoretical framework
- structural equation modeling
- factors affecting
- factors that affect
- attitudes toward
- online stores
- internet shopping
- factors influencing
- university students
- structural model
- computer self efficacy
- electronic commerce
- user satisfaction
- user acceptance
- theory of planned behavior
- technology adoption
- distance learning