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Consideration of the Loyal Customer Sub-communities in a Consumer Community Through Analysis of Social Networking Services - A Case Study of a Fashion Brand.
Kohei Otake
Tomofumi Uetake
Akito Sakurai
Published in:
HCI (27) (2016)
Keyphrases
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knowledge sharing
purchase behavior
social networks
electronic commerce
user behavior
community detection
data analysis
social relationships
social networking services