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Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising.

Kan RenYuchen FangWeinan ZhangShuhao LiuJiajun LiYa ZhangYong YuJun Wang
Published in: CIKM (2018)
Keyphrases
  • online advertising
  • multi touch
  • learning process
  • online learning
  • learning algorithm
  • reinforcement learning
  • real time
  • recommender systems