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Revenue optimization with relevance constraint in sponsored search.
Yunzhang Zhu
Gang Wang
Junli Yang
Dakan Wang
Jun Yan
Zheng Chen
Published in:
KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Keyphrases
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sponsored search
search engine
online advertising
click prediction
click through rate
budget constraints
click models
user experience
sponsored search auctions
search behavior
contextual advertising
user clicks
optimization problems
user behavior
query logs