The Influence of Perceived Rarity and Luxuriousness on Consumers' Brand Attitudes: Observations in Japan.
Ken KumagaiShin'ya NagasawaPublished in: J. Adv. Comput. Intell. Intell. Informatics (2016)
Keyphrases
- purchase intention
- online shopping
- internet shopping
- individual differences
- product quality
- attitudes toward
- online stores
- prior studies
- demographic variables
- virtual communities
- perceived usefulness
- computer self efficacy
- purchase decision
- information systems
- user perceptions
- intrinsic motivation
- united kingdom
- survey data
- factors influencing
- decision making
- user satisfaction