Login / Signup
Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search.
Mihajlo Grbovic
Nemanja Djuric
Vladan Radosavljevic
Fabrizio Silvestri
Narayan Bhamidipati
Published in:
SIGIR (2015)
Keyphrases
</>
content aware
query rewriting
sponsored search
query optimization
content delivery
query answering
conjunctive queries
click prediction
search engine
online advertising