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Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search.
Mihajlo Grbovic
Nemanja Djuric
Vladan Radosavljevic
Fabrizio Silvestri
Narayan Bhamidipati
Published in:
SIGIR (2015)
Keyphrases
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content aware
query rewriting
sponsored search
query optimization
content delivery
query answering
conjunctive queries
click prediction
search engine
online advertising