Assessing the Predictive Performance of Machine Learning in Direct Marketing Response.
Youngkeun ChoiJae Won ChoiPublished in: Int. J. E Bus. Res. (2023)
Keyphrases
- direct marketing
- machine learning
- data mining
- marketing strategies
- data mining applications
- database marketing
- predictive modeling
- artificial intelligence
- data analysis
- information extraction
- computational intelligence
- knowledge acquisition
- database technology
- natural language processing
- data processing
- database
- data warehouse
- learning process
- data sets