Towards Successful Social Media Advertising: Predicting the Influence of Commercial Tweets.
Renhao CuiGagan AgrawalRajiv RamnathPublished in: CoRR (2019)
Keyphrases
- social media
- viral marketing
- social networks
- twitter users
- information diffusion
- social interaction
- online social networks
- social networking
- social media data
- user generated
- user generated content
- big data
- online advertising
- social media content
- online marketing
- social influence
- online communities
- social media sites
- social media platforms
- emerging topics
- advertising campaigns