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Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?

Lai-Ying LeongTeck-Soon HewKeng-Boon OoiBinshan Lin
Published in: J. Comput. Inf. Syst. (2019)
Keyphrases
  • likelihood model
  • electronic word of mouth
  • probabilistic model
  • positive or negative
  • machine learning
  • control system
  • attitudes toward