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Understanding mobile IM continuance usage from the perspectives of network externality and switching costs.

Tao ZhouHongxiu LiYong Liu
Published in: Int. J. Mob. Commun. (2015)
Keyphrases
  • mobile networks
  • switching costs
  • mobile phone
  • mobile devices
  • mobile learning
  • communication technologies
  • peer to peer
  • network structure
  • mobile users
  • network effects