Viral Marketing for Digital Goods in Social Networks.
Yu QiaoJun WuLei ZhangChongjun WangPublished in: APWeb/WAIM (1) (2017)
Keyphrases
- viral marketing
- digital goods
- social networks
- influence maximization
- online social networks
- information diffusion
- network effects
- diffusion models
- influence propagation
- social influence
- social media
- social relationships
- social interaction
- social network analysis
- community detection
- link prediction
- social networking
- network structure
- greedy algorithm
- complex networks