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Dissecting ghost clicks: ad fraud via misdirected human clicks.
Sumayah A. Alrwais
Alexandre Gerber
Christopher W. Dunn
Oliver Spatscheck
Minaxi Gupta
Eric Osterweil
Published in:
ACSAC (2012)
Keyphrases
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sponsored search
click prediction
search engine
web search
user behavior
click through rate
user clicks
implicit feedback
clickthrough data
human subjects
human interaction
fraud detection
search sessions
search queries
anomaly detection
search advertising
click logs
information retrieval systems