Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions.
Flavian VasileDamien LefortierOlivier ChapellePublished in: ADKDD@KDD (2017)
Keyphrases
- online advertising
- cost sensitive learning
- cost sensitive
- user behavior
- probability estimation
- display advertising
- missing values
- misclassification costs
- active learning
- class imbalance
- advertising campaigns
- contextual advertising
- user experience
- multi class
- rule extraction
- multi class classification
- class distribution
- small number
- pairwise
- search engine