The Realities of Becoming a Long-Term Supplier to a Large TQM Customer.
Christopher J. RoethleinPaul MangiameliPublished in: Interfaces (1999)
Keyphrases
- long term
- short term
- supply chain
- electronic commerce
- customer service
- decision makers
- customer satisfaction
- supplier selection
- total quality management
- marketing strategies
- customer demand
- customer behavior
- purchase behavior
- customer knowledge
- quantity discount
- customer relationship management
- medium term
- retail banking
- development process