Informational Determinants of Customer Acquisition and eTailer Revenue.
Amitava DuttaPublished in: AMCIS (2010)
Keyphrases
- customer base
- network revenue management
- customer satisfaction
- electronic commerce
- service quality
- customer behavior
- customer service
- marketing strategies
- customer relationship management
- customer knowledge
- acquisition process
- neural network
- call center
- dynamic pricing
- independent variables
- data acquisition
- customer demand
- web services
- information systems