Predictive Modeling of Campaigns to Quantify Performance in Fashion Retail Industry.
Chandadevi GiriUlf JohanssonTuwe LöfströmPublished in: IEEE BigData (2019)
Keyphrases
- predictive modeling
- statistical modeling
- point of sale
- exploratory data analysis
- data mining methods
- data mining
- machine learning
- text mining
- knowledge discovery
- supply chain
- rfid technology
- social media
- data analysis
- case study
- survival analysis
- data sets
- business intelligence
- heterogeneous data sets
- data mining techniques
- statistical data mining
- real world
- databases