Data Analytics on Consumer Behavior in Omni-channel Retail Banking, Card and Payment Services.
Dan GengPublished in: PACIS (2016)
Keyphrases
- consumer behavior
- retail banking
- data analytics
- customer data
- online shopping
- marketing strategies
- credit card
- service providers
- service quality
- web services
- end users
- big data
- open source
- cloud computing
- commercial banks
- electronic commerce
- business intelligence
- machine learning
- real world
- information technology
- information systems