The McDonald's Equilibrium. Advertising, empty calories, and the endogenous determination of dietary preferences.
Trenton G. SmithPublished in: Soc. Choice Welf. (2004)
Keyphrases
- dependency parsing
- user preferences
- game theory
- online advertising
- decision making
- nash equilibrium
- soft constraints
- equilibrium point
- variational inequalities
- information retrieval
- multi attribute
- multiple objectives
- decision makers
- computational complexity
- cooperative
- nash equilibria
- social choice
- mixed strategy
- individual preferences
- data mining
- internet advertising
- venture capital
- traffic assignment
- games with incomplete information
- market equilibrium