The Hitchhiker's Guide to the Long Tail: The Influence of Online-Reviews and Product Recommendations on Book Sales - Evidence from German Online Retailing.
Thomas EhrmannHendrik SchmalePublished in: ICIS (2008)
Keyphrases
- online reviews
- long tail
- product reviews
- product recommendation
- sentiment analysis
- opinion mining
- internet marketing
- search engine marketing
- sentiment classification
- online advertising
- user generated
- recommendation systems
- search engine optimization
- electronic commerce
- social media
- recommendation algorithms
- website
- collaborative filtering