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An Examination of Consumers' High and Low Trust as Constructs for Predicting Online Shopping Behavior.
Donald L. Amoroso
Tsuneki Mukahi
Published in:
J. Electron. Commer. Organ. (2013)
Keyphrases
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shopping behavior
online shopping
university students
purchase intention
online retailers
satisfaction degree
online consumer
product quality
consumer trust
decision making
mobile devices
online learning
trust model
multiple criteria
theory of planned behavior