Preferences for Chinese TV Dramas and Purchase Intentions of Southeast Asian Audiences.
Ping-Hua LeePin-Hsuan ChenDian YuPei-Luen Patrick RauPublished in: HCI (14) (2023)
Keyphrases
- decision making
- hong kong
- chinese language
- decision process
- purchasing behavior
- user preferences
- soft constraints
- electronic commerce
- text summarization
- preference elicitation
- social networking
- product information
- attitudes toward
- natural language processing
- recommender systems
- marketing strategies
- social choice
- website
- individual preferences
- chinese text
- tv broadcast
- data sets