Perceived Usefulness Factors of Online Reviews: A Study of Amazon.com.
Sang-Gun LeeSilvana TrimiChanggyu YangPublished in: J. Comput. Inf. Syst. (2018)
Keyphrases
- perceived usefulness
- factors affecting
- factors that affect
- questionnaire survey
- structural equation modeling
- online reviews
- technology acceptance model
- factors that influence
- attitudes toward
- positive effects
- quantitative and qualitative
- university students
- feature selection
- information quality
- computer self efficacy
- user acceptance
- technology adoption
- theory of planned behavior
- factors influencing
- sentiment analysis