The Role of Design in Consumer Behaviour: How Design Can Influence Consumer Decision Making at a Point of Purchase.

Ruzbeh Irani Lois Frankel

Published in: AHFE (2) (2020)

Keyphrases

decision making
knowledge based systems
case study
purchase behavior
building blocks
user interface
machine learning
neural network
social networks
database systems
data sets
software architecture
computer aided
conceptual model
design methodology
optimal design
design space
database