Social Media Marketing on Twitter - An Investigation of the Involvement-Messaging-Engagement Link.
Constantinos K. CoursarisWietske van OschBrandon BrooksPublished in: HCI (18) (2014)
Keyphrases
- social media
- social networks
- social networking
- user engagement
- user generated content
- learning environment
- social media data
- social media platforms
- social interaction
- online social media
- fault tolerant
- big data
- online social networks
- social behavior
- social media sites
- online consumer
- reputation management
- real world events
- social web
- social media content
- short messages
- online social
- online marketing
- website