Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects.
Tinhinane MedjkouneOana GogaJuliette SenechalPublished in: CCS (2023)
Keyphrases
- targeted advertising
- advertising campaigns
- online learning
- computational models
- data mining
- long term
- internet marketing
- intellectual property
- social media
- website
- legal cases
- online advertising
- real time
- legal knowledge
- legal reasoning
- design choices
- computational systems
- consumer behavior
- fundamental principles
- pilot study
- international business
- educational games
- computer games