Online expansion of rare queries for sponsored search.
Andrei Z. BroderPeter CiccoloEvgeniy GabrilovichVanja JosifovskiDonald MetzlerLance RiedelJeffrey YuanPublished in: WWW (2009)
Keyphrases
- sponsored search
- online advertising
- click prediction
- online markets
- user clicks
- search engine
- query language
- click models
- web search
- web search engines
- user behavior
- query processing
- contextual advertising
- commercial search engines
- search behavior
- query formulation
- search queries
- click through rate
- query logs
- user experience
- query suggestion
- display advertising
- retrieval systems