Business?customer alignment in the Australian pharmaceutical industry.
John HamiltonPublished in: Int. J. Electron. Bus. (2006)
Keyphrases
- pharmaceutical industry
- electronic commerce
- customer relationship management
- customer behavior
- drug discovery
- customer service
- customer data
- medical diagnosis
- marketing campaigns
- business intelligence
- data mining
- banking industry
- decision making
- customer satisfaction
- software vendors
- business processes
- machine learning
- computational model