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The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes.

Jengchung V. ChenWilliam H. RossDavid C. YenLerdsuwankij Akhapon
Published in: Cyberpsychology Behav. Soc. Netw. (2009)
Keyphrases
  • internet users
  • website
  • social networking sites
  • end users
  • attitudes toward
  • information retrieval
  • information systems
  • data streams
  • user interface
  • web applications
  • intrusion detection
  • call center
  • banner ads