Effects of Animation on Attentional Resources of Online Consumers.
Muller Y. M. CheungWeiyin HongJames Y. L. ThongPublished in: J. Assoc. Inf. Syst. (2017)
Keyphrases
- online resources
- online learning
- computer graphics
- visual attention
- resource management
- internet enabled
- online reviews
- web resources
- grocery shopping
- online retailers
- resource constraints
- limited resources
- resource allocation
- selective attention
- collaborative learning
- user interface
- e learning
- comparison shopping
- social networks
- real time