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Towards Customer Knowledge Relationship Management: Integrating Knowledge Management and Customer Relationship Management Process.
Haroun Alryalat
Samer Al Hawari
Published in:
J. Inf. Knowl. Manag. (2008)
Keyphrases
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relationship management
customer relationship management
knowledge management
information systems
competitive advantage
customer knowledge
data mining
case study
data mining applications
data mining technology
databases
association rules
software engineering
decision support