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The role of microtransactions in impulse buying and purchase intention in the video game market.

Paulo RitaJoão GuerreiroRicardo RamosRicardo G. Caetano
Published in: Entertain. Comput. (2024)
Keyphrases
  • video games
  • game play
  • learning experience
  • educational games
  • game design
  • computer games
  • game playing
  • online shopping
  • real time
  • purchase intention