How does Social Media Analytics Create Value?
Shahriar AkterMithu BhattacharyaSamuel Fosso WambaSutapa AdityaPublished in: J. Organ. End User Comput. (2016)
Keyphrases
- social media
- big data
- social networks
- social networking
- big data analytics
- business intelligence
- online social networks
- social media platforms
- social media data
- learning analytics
- knowledge management
- data mining
- database
- automatically generate
- user generated content
- social media sites
- information retrieval
- real time