A Markov Decision Model for Managing Display-Advertising Campaigns.

Narendra Agrawal Sami Najafi-Asadolahi Stephen A. Smith

Published in: Manuf. Serv. Oper. Manag. (2023)

Keyphrases

decision model
advertising campaigns
decision problems
decision making
decision models
online advertising
decision makers
display advertising
search advertising
construction process
user experience
data mining
decision theoretic
recommender systems
user interface
website
search engine
information retrieval