Counterfactual Estimation and Optimization of Click Metrics for Search Engines.
Lihong LiShunbao ChenJim KlebanAnkur GuptaPublished in: CoRR (2014)
Keyphrases
- search engine
- web search
- information retrieval
- web search engines
- global optimization
- web pages
- keywords
- optimization algorithm
- keyword search
- search queries
- user behavior
- optimization problems
- evaluation metrics
- estimation algorithm
- sponsored search
- meta search engine
- query logs
- multi objective
- estimation error
- search result
- accurate estimation
- estimation accuracy
- search sessions
- user clicks