Understanding affective commitment in social virtual worlds: The role of cultural tightness.
Zhengzheng LinZhongyun ZhouYulin FangDoug VogelLiang LiangPublished in: Inf. Manag. (2018)
Keyphrases
- virtual world
- social context
- socio cultural
- virtual environment
- virtual communities
- virtual reality
- multi user
- everyday lives
- socio cognitive
- physical world
- mixed reality
- face to face interactions
- cross cultural
- lower bound
- multiple perspectives
- social interaction
- social roles
- artificial intelligence
- virtual objects
- social networks
- game based learning
- virtual teams
- social relationships
- virtual humans
- social factors
- social networking
- social structures
- computer graphics
- human computer interaction
- learning process