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Website Attractiveness in E-Commerce Sites: Key Factors Influencing the Consumer Purchase Decision.
Siddharth Khanna
Ashok Kumar Wahi
Published in:
Int. J. Virtual Communities Soc. Netw. (2014)
Keyphrases
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factors influencing
website
purchase decision
online stores
factors affecting
electronic commerce
internet shopping
technology acceptance
consumer behavior
grounded theory
online shopping
web pages
web users
web usage mining
customer preferences
business models
internet users
electronic marketplaces