Clustering short temporal behaviour sequences for customer segmentation using LDA.
Jobin WilsonSantanu ChaudhuryBrejesh LallPublished in: Expert Syst. J. Knowl. Eng. (2018)
Keyphrases
- customer segmentation
- clustering analysis
- data mining methods
- customer behavior
- data mining
- latent dirichlet allocation
- linear discriminant analysis
- clustering algorithm
- k means
- clustering method
- topic models
- association rule mining
- high dimensional data
- dimensionality reduction
- principal component analysis
- data clustering
- customer relationship management
- fuzzy clustering
- data points
- sponsored search
- data analysis
- overlapping clusters
- similarity measure